Alfaparf Milano Benvoleo Hydration Creamy Shampoo for Dry Hair - Clean, Vegan, Sustainable Hair Care - Sulfate Free Shampoo - Hy

Hydration Creamy Shampoo is a sulfate free shampoo for dry hair that moisturizes, hydrates, and provides immediate nourishment to the hair. It gently cleanses the hair fiber, provides nutrition, hydration, and makes your hair healthy, nourished, soft, and shiny. Active ingredients include hyperfermented oak bark and hyperfermented rice water. Hyperfermentation is a highly innovative, two-step, environmentally friendly process to obtain extracts with enhanced efficacy. Hyperfermented oak bark has antioxidant and color-protective properties. Hyperfermented rice water restoring intense moisture and softness to the hair. The complex is rich in antioxidants, amino acids, and proteins for healthy-looking, shiny hair. It combats dryness of the hair, offering long-term moisturization. Benvoleo is the new professional range of clean, vegan, and sustainable hair care products. We bring a transparent, responsible, and participative idea of beauty to this industry. A clean and sustainable approach is at the heart of our work, without ever compromising performance. Made in Italy, our products provide astounding results all while taking care of the hair, the people, and the planet. Because together we can make a difference for a better future. The professional hair shampoo is a vegan formula with 87% natural origin ingredients, the fragrance is 100% natural origin, and is biodegradable in 28 days. It is free from sulfates, silicones, synthetic dyes, petrolatum, paraffins, mineral oils, BHA and BHT. The tube is made of 50% recycled plastic and the packaging is made with fully offset emissions.